The ox does the work. The altar is the why.
“Where there are no oxen, the manger is clean, but abundant crops come by the strength of the ox.”
Proverbs 14:4
The ox is the worker.
He pulls, he provides, he does not quit. Having an ox means a messy barn and real work, and it is the only way the harvest comes. That's the man we make shirts for. The one who shows up, carries the load, and provides for the people counting on him.
The altar is the why.
It's where the work gets offered up. Strength that serves only yourself is just ego. An altar with no strength behind it is just talk. The brand lives in the ampersand between them: work hard because of who you worship.
The herd is the point.
You don't carry it alone. Every shirt is a flag for the men who believe the same thing and are tired of brands that are edgy about everything except God. Patriotic, never political. Blunt, never crude. Faith first, said plainly.
What we believe.
- A man's strength is a gift, and gifts get given back.
- You don't carry it alone. You carry it with your brothers.
- Discipline is a spiritual practice. So is showing up.
- Loving your country and loving your God are not in competition.
Join the herd.
New drops, first. Nothing you'd be embarrassed to forward to your brother-in-law.